ANNA UNIVERSITY: : CHENNAI 600 025
REGULATIONS - 2013
I TO IV SEMESTERS (FULL TIME) CURRICULUM AND SYLLABUS
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER – III
THEORY
1. BA7301 Enterprise Resource Planning
2. BA7302 Strategic Management
3. E1 Elective I
4. E2 Elective II
5. E3 Elective III
6. E4 Elective IV
7. E5 Elective V
8. E6 Elective VI
PRACTICAL
9. BA7311 Professional Skill Development
10. BA7312 Summer Training
MASTER OF BUSINESS ADMINISTRATION (MBA)
MARKETING – ELECTIVES
1 BA7011 Brand Management
2 BA7012 Retail Management
3 BA7013 Services Marketing
4 BA7014 Integrated Marketing Communication
5 BA7015 Customer Relationship Management
6 BA7016 Rural Marketing
FINANCE – ELECTIVES
1 BA7021 Security Analysis and Portfolio Management
2 BA7022 Merchant Banking and Financial Services
3 BA7023 International Trade Finance
4 BA7024 Corporate Finance
5 BA7025 Micro Finance
6 BA7026 Banking Financial Services Management
HUMAN RESOURCE – ELECTIVES
1 BA7031 Managerial Behavior and Effectiveness
2 BA7032 Entrepreneurship Development
3 BA7033 Organizational Theory, Design & Development
4 BA7034 Industrial Relations & Labour Welfare
5 BA7035 Labour Legislations
6 BA7036 Strategic Human Resource Management
SYSTEMS - ELECTIVES
1 BA7041 Advanced Database Management Systems
2 BA7042 e-Business Management
3 BA7043 Software Project and Quality Management
4 BA7044 Datamining for Business Intelligence
OPERATIONS – ELECTIVES
1 BA7051 Logistics and Supply Chain Management
2 BA7052 Services Operations Management
3 BA7053 Project Management
4 BA7054 Lean Six Sigma
