ANNA UNIVERSITY MBA 3RD SEMESTER SYLLABUS FOR REGULATION 2013

ANNA UNIVERSITY: : CHENNAI 600 025 

REGULATIONS -  2013 

I TO IV SEMESTERS (FULL TIME) CURRICULUM AND SYLLABUS 

MASTER OF BUSINESS ADMINISTRATION (MBA) 

SEMESTER – III

THEORY 
1. BA7301 Enterprise Resource Planning
2. BA7302 Strategic Management
3. E1 Elective I
4. E2 Elective II
5. E3 Elective III
6. E4 Elective IV
7. E5 Elective V
8. E6 Elective VI

PRACTICAL 
9. BA7311 Professional Skill Development
10. BA7312 Summer Training


MASTER OF BUSINESS ADMINISTRATION (MBA)

MARKETING  – ELECTIVES 


1 BA7011 Brand Management
2 BA7012 Retail Management
3 BA7013 Services Marketing
4 BA7014 Integrated Marketing Communication
5 BA7015 Customer Relationship Management
6 BA7016 Rural Marketing

FINANCE – ELECTIVES 

1 BA7021 Security Analysis and Portfolio Management 

2 BA7022 Merchant Banking and Financial Services 

3 BA7023 International Trade Finance 

4 BA7024 Corporate Finance 

5 BA7025 Micro Finance 

6 BA7026 Banking Financial Services Management 

HUMAN RESOURCE – ELECTIVES 

1 BA7031 Managerial Behavior and Effectiveness 

2 BA7032 Entrepreneurship Development 

3 BA7033 Organizational Theory, Design & Development 

4 BA7034 Industrial Relations & Labour Welfare 

5 BA7035 Labour Legislations 

6 BA7036 Strategic Human Resource Management 

SYSTEMS  - ELECTIVES 

1 BA7041 Advanced Database Management Systems 

2 BA7042 e-Business Management 

3 BA7043 Software Project and Quality Management 

4 BA7044 Datamining for Business Intelligence 

OPERATIONS – ELECTIVES 

1 BA7051 Logistics and Supply Chain Management

2 BA7052 Services Operations Management 

3 BA7053 Project Management 

4 BA7054 Lean Six Sigma 

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